Top 5 Picks of Men’s Ethnic Clothing Brands in India

India has been a diverse country having diversified cultures. Every culture has signature traditional attire that is worn by men. Punjabi Men wear Kurta Pyjama on festivals; Gujarati Men wear dhotis and short kurta with a jacket and so on. Contemporary fashion brands have come a long way but ethnic fashion brands are still emerging and popularising with the help of brand ambassadors. Millennial have become highly conscious of their lifestyle, their clothing and the portrayal of their character. Putting their first best foot in a power suit for business meetings and ethnic clothes for festivals is now a trend every man wants to follow. That’s why; all men are upping their ethnic game on festivals or weddings by experimenting with the latest in the fashion industry. Be it the trending style of attire, colour or accessories, ethnic wear is given more importance and time now. Here’s our Top 5 picks of men’s ethnic clothing brands in India who are absolutely grabbing eyes in recent years: 

  1. Manyavar (

Manyavar began its journey as a thought in 1999 when Ravi Modi, the proprietor of Manyavar, ventured into a family business which revamped men’s ethnic wear. It was a full swing retail operation thriving from 2008 and grown from a niche 90 employees to a blissful 1000+ employees at the backend and 3000+ associated with the brand at the front end. Across India, it now has 600+ stores in 200+ cities among which are 120+ flagship stores and 13+ International stores. Manyavar’s timeless celebration collection includes exquisite Sherwanis, fine Indo-Westerns, Royal Bandhgalas, classic Kurta-Jackets and matching accessories for life’s special moments. Not leaving behind the juniors, Manyavar started with their Kid’s Ethnic and Fusion wear line which was a delight to the little ones. This brand has gained tremendous recognition over the years that it now dresses India’s most elite crowd.     

  1. Shatranj (

Shatranj is the brand label of the company In-Sattva that deals in all kinds of clothing wear for men, women and kids. It was founded on the basic principle of its Sanskrit meaning, “living in goodness.” Shatranj brings the goodness of Eastern fashion to the Western world through beauty, comfort, and rich art & tradition that come by wearing clothing of their brands. Their e-commerce store has sorts of clothing for contemporary wear, wedding wear, festive wear, accessories and even wellness products. For men, they have tunics, kurtas, pants, vest, jackets, polos and ensemble sets. 

  1. Pavan Fashion (

Pavan Fashion is solely owned by Pavan Kumar. Pavan has attained remarkable success in creating a niche in the Indian Fashion World. Creativity of a designer and traits of an entrepreneur have been beautifully gelled together by him. His innovativeness has a strong Indian bond that has been well merged with the western exposure, resulting in an impeccable contemporary creation. Pavan’s instinctive and inventive style of creating garments makes them an elegant piece of attire. His numerous work collaborations with various international Brands have refined his skills more powerfully and helped him make a mark in men’s fashion. He presents his collection of clothes through his highly innovative yet affordable fashion wear Label named “ARCH ELEMENTS” that is  exclusively available on e-commerce market places like Amazon global, Etsay, etc. to easily reach buyers, across the world.

  1. Vastramay (

Founded in 2015, Vastramay brings along an array of fashion wear with the collaboration of the best designers, craftsmen and fabric sources. It offers a wide range in men’s ethnic wear keeping in mind the richness of Indian culture. It brings together fine craftsmanship from across the country in amalgamate with the clothing pieces that has a taste of modern-day man. Vastramay provides a stunning collection of wedding/celebration wear like kurtas and nehru jacket designs that is a winner among working professionals too. It has boys collection too that can be coupled as father-son duo clothes. 

  1. Hangup 

BGN Apparels, formed in 1980, was started by Mr. Satish Gupta. Hangup, a brand name of BGN, deals in men’s wear which has a presence across India and internationally. BGN also comprises of a combination of exclusive brand outlets that deals in portraying the heritage of Indian textiles and puts to use traditional weaves and silks from master weavers all over the country. Hangup aims at creating styles that are classic, trendy, and timeless and can be handed down from one generation to the next. It offers a collection of clothes that embodies the beauty of hand crafted embroideries and fabrics. This label brings together couture sensibilities and timeless style. It is a globetrotting mix of Indian and western wear that transforms this fashion brand into a comfortable trendy occasion wear. The range is for those who need wardrobe versatility in everyday semi formal-to-formal clothing. This brand brings out fresh new collections in contemporary styles that combine elegance with impeccable detailing that makes a strong fashion statement. The brand encourages the use of organic textiles made from techniques that are environment friendly. The brand revives the artisan culture by using traditional textile practices and techniques that caters to a large segment, ranging from youngsters to fashion conscious corporate executives. 


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