The Ultimate Guide to Selling Apparels on Your Own Website
March 17, 2021
A desire for new clothes is every human’s hope. We need clothes for every small occasion and for practically every reason. Our clothes are our identity, our personality. Majorly women shop in retail stores to curb this shopping obsession. India’s much-talked about retail outburst is still a relatively new phenomenon, and largely for urban cities. For years, Indians relied on traditional wear and local brands for their wardrobes. Of late, the likes of Zara, Gap, and H&M have brought in much more options, capitalising on the growing disposable incomes and changing tastes in big cities. India lags far behind other countries when it comes to retail infrastructure, with a shortfall of good quality malls and shopping spaces. Nearly 89 per cent of shopping in India still occurs at traditional neighbourhood stores. The country ranks the lowest among the major markets when it comes to modernisation of the retail industry.
Wealthy urban Indian households are now more willing to spend on branded clothing and shoes but there’s a still another segment that needs to crawl out of their shell. Close to 67 per cent of India’s population still lives in villages, where spending huge amounts on western clothing is hardly a priority where they are not as exposed to fashion. To reach to this segment, retailers are either getting associated with the biggies of e-commerce like Amazon or creating their own online stores. With flexible payment gateways, cash is rolling in with an ease.
Growth of Apparel Market
Retail stores are now advancing in their marketing strategies by publicising their clothes online. Online retail store calls for modernisation of business which is summoning huge profits now. In general, the Apparel market is expected to grow at a CAGR of 4.7% between 2012 and 2025. The Women’s and Children’s segments within the Apparel market are both growing with a CAGR of 4.6% between years 2019-2025. However, the Men’s segment shows a slightly higher growth and is expected to increase by 4.8%, reaching US$757 billion in 2025. The upswing in online shopping and the continuing expansion of major textile chains lead to an increasing pressure on price levels in an ever-growing total market, which is just one explanation for its steady growth.
The concepts of e-commerce and e-marketplace have revolutionized the fashion industry in more than one way. Not only can one shop from the convenience of the home, one can ensure that preferred brands will still find a way into ones wardrobe. Research has proved that apparel sales on e-commerce portals have soared beyond the expectation while outperforming the sales of all other categories. B2C growth analysis reports from around the world, especially India, have shown that the influence of the Internet in ruling purchases and transforming sales patterns has increased considerably. With such a growing competition among e-commerce portals, one should grab all the know-how’s of selling apparels on your website. Here’s the best way WeGo Shopping can help online retailers:
- Create an Upmarket Website Design
When it’s about fashion, it should be visually very appealing. With bright colors, fancy fonts, cool photographed pictures, etc., a retailer can definitely grab eyeballs. WeGo Shopping helps in creating smart design choices for the online store like going for a minimalistic approach to choose a template for a website that offers versatility in a seasonal change of apparel collection, showcasing the most trending apparels on the homepage to grab attention, using a clean navigation setup to direct customers to the online store, setting SEO to be found easily on search engines or cart or give discounts for newcomers.
- Website and Product Optimization
Everyone in the fashion industry knows what a cut-throat competition it can be. With so many independent sellers and retail stores having lower margins and huge marketing budgets, it can be hard to make a name for yourself and stand out from the crowd. A sample search query on Google is the perfect example to be found. This is why we need optimizing of website and its products. Creating a store and not optimizing it or the product is like sailing in a boat with a hole in it. It’s like your product is showcased only on your website and not on search engines like Google. To make a good visibility of your product on search engines, your whole website and your products have to be optimized with unique title tags, meta descriptions and product descriptions when uploading a new product line or set of seasonal items. WeGo shopping has the expertise in making your website fully optimized with right kind of keywords and tools.
- Create an Attractive Social Media Presence
Creating a social media presence starts with more than just a thought. It requires research. It’s important to know which platforms are best suited for different demographics. WeGo Shopping not only creates an influencing social media presence but also helps in increasing brand loyalty, driving traffic to websites, promoting good customer service, increasing customer engagement, providing more conversion opportunities, accessing to more accurate customer insights or allowing brands to promote products to more people. So it offers one solution to success of your online store.
- Create a Buzz with Social Media with Ad Offers
This industry, built on the notion that visual is everything. Why? Because the latest social networks have given rise to a new obsession with pictures and visual content. That’s where social media marketing comes into play. Social media allows apparel brands to not only showcase their products in a visually appealing way, but interact with their customers as well — a crucial skill in an industry where customer feedback and loyalty determines business longevity. Social networks like Facebook, Pinterest and Instagram help to stimulate fashion-related buzz with the click of a button. For major brands and blossoming businesses, it’s no secret that social media is now a necessity to engage customers and promote products to a much larger audience with just one ad or one offer. WeGo shopping creates such ads or offers as a marketing tactic to increase traffic and sales. Percentage off and free shipping promotions perform well. Add these and other promotions to ad copy to help give your existing sales a quick boost.
- Segment Your Subscribers through Email Marketing
Email list segmentation is a low-cost way to boost your conversion rate and relate to your subscribers. Your subscribers have naturally provided their information based on their email addresses when they interact with your site. You can learn their names, products they’ve purchased, their location, and more. For example, segment your email list to those who have purchased tops in the past and send just those email addresses an email with a promotional code for a discount off tops for a limited time only. By segmenting your email list, you are building a more customized experience for your subscribers and increasing the likeliness of making the sale.
- Make a splash on social media with influencers
Word-of-mouth marketing is one of the greatest ways to get exposure. One easy way to leverage word-of-mouth marketing is to encourage influencers or someone of great societal influence to share the products and their experiences with their followers. WeGo shopping has a list of influencers for apparel industry to help online stores flourish at minimal cost. These influencers share selfies or photos of them wearing the new products and write reviews directly on the product pages. This is marketing right on your product pages to influence potential new customers while they are shopping. They can see their influencers flaunting new garments as well. This is one very effective way to influence minds.