E-commerce gives a Boost to the Local or Global Business of Fertilizer Industry

Agriculture can be defined as “the science or practice of farming, including cultivation of the soil for the growing of crops and the rearing of animals to provide food, wool, and other products.” Agriculture includes a multitude activities and bifurcation of which is as follows:  

Agriculture is nothing but the cultivation and breeding of animals, plants, fungi for foods, fibres, biofuel, medicinal plants and other products used to sustain and enhance life. To sustain and enhance life of plants, fertilizers are used. The history of the Indian fertilizer industry dates back to 1906, when the first fertilizer factory opened at Ranipet (Tamil Nadu). Since then, there have been major developments in terms of both the quantity and the types of fertilizers produced, the technologies used and the feedstock’s employed. The fertilizer industry in India is in the core sector and second to steel in terms of investment.

Need of Fertilizers 

Fertilizers replace the nutrients that crops remove from the soil. Without the addition of fertilizers, crop yields and agricultural productivity would be significantly reduced. That’s why mineral fertilizers are used to supplement the soil’s nutrient stocks with minerals that can be quickly absorbed and used by crops. To grow healthy crops full of nutrients, farmers need to ensure they have healthy soil. Without fertilizers, nature struggles to replenish the nutrients in the soil. When crops are harvested, important nutrients are removed from the soil, because they follow the crop and end up at the dinner table. If the soil is not replenished with nutrients through fertilizing, crop yields will deteriorate over time. 

Fertilizer Market Analysis

The fertilizer market was valued at USD 155.80 billion in 2019, and it is estimated to register a CAGR of 3.8%, during the forecast period (2020-2025). In 2019, Asia-Pacific was the largest geographical segment of the market studied and accounted for a share of around 60% of the overall market. The fertilizer industry was heavily challenged in 2016. It was confronted with uneven global nutrient demand, soft economic prospects, depressing crop prices, rising market competition, and volatile energy prices. This combination created high uncertainty in the fertilizer market throughout the year.

Since 2015, a sustained downturn in the world consumption of fertilizer market, coupled with decreasing crop prices, mainly in the United States and Asia – Pacific, has made it difficult to maintain consistent growth. The major technological innovations in the industry, along with growing demand for bio-based and micronutrient fertilizers, are expected to drive the market. However, regulatory and environmental constraints and high production costs are likely to act as drawbacks in the industry.

The fertilizer market is consolidated, and the top ten players constitute a large share, while the other fertilizer companies constitute for the smaller part of the market share, based on overall fertilizer market revenue in 2019. The companies in the market are investing heavily in product development, especially in the complex fertilizer segment. The market is also moving towards the usage of customized solutions for specific crops and specific regions

Why Fertilizer Industry should go Online? 

A lot of farmers don’t have technical knowledge about fertilizer. Fertilizers are one of the most important inputs for farmer which directly affects the production of farm. A farmer purchases fertilizer from local supplier but which fertilizer is necessary for the crop growth is the most essential information a farmer should get. Since we are living in a digital world, information is readily available to all next-gen farmers on internet. Internet goes beyond boundaries to display analytics, analysis, study, and outlook to newer heights and broader horizons offering tactical and strategic support, which enables farmers to make well-informed decisions and chart out future plans and attain success every single time. Though the ready availability of the fertilizers is a question now answered by e-commerce industries throughout the world. E-commerce companies are now associated with the manufacturers, marketers, federations, government officials to make the life of farmers stress-free with the ready availability of agricultural products, services, information and support.  

The Prime Objectives laid by the Government for the Fertilizer Industry to Thrive:

1. To scrutinize and research the global e-commerce of fertilizers status and future forecast hold, manufacturing production rate and ecosystem analysis, revenue, consumption, historical and forecast.

2. To present the key e-commerce of fertilizer manufacturers, SWOT analysis and development plans in the next few years.

3. To analyze the global and key regions market potential and advantage, opportunity and challenge, restraints and risks.

4. To strategically analyze each submarket with respect to individual growth trend and their contribution to the e-commerce of fertilizer market.

5. To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the e-commerce of fertilizer market.

Advantages provided by e-commerce for the fertilizer industry:

• Link to Glоbаl Е-соmmеrсе оf Аgrісulturаl Рrоduсtѕ Маrkеt
• Оnlіnе Rеtаіlеrѕ 
• Оnlіnе Dіѕtrіbutоrѕ
• Оnlіnе Маrkеt Маkеr
•  Оnlіnе Соmmunіtу Рrоvіdеr
•  Іmрrоvе thе Еffісіеnсу оf Соrроrаtе Тrаnѕасtіоnѕ
• Іnсrеаѕеd Flехіbіlіtу оf Еntеrрrіѕе Ѕuррlу Сhаіn
• Маrkеt Аѕѕеѕѕmеnt 
• Соmреtіtіоn Ѕсеnаrіо 
• Тrеndѕ аnd Fоrесаѕt