Grow Your Online Vegetable Selling Business
December 7, 2020
The online farming business has zoomed to success with the advancement of technology, digitalization, and the Government’s support. The online grocery business is expected to grow at a rate of 25-30% per year in the majority of the cities in India and is expected to cross $25 billion by the year 2020. The growth is so rapid that major players such as Amazon, BigBasket, Ola, Flipkart, and Paytm are already investing in this segment.
With technology becoming accessible and simpler, it is now quite easy to set up an online grocery store where an eCommerce platform is designed to accommodate growing businesses. This is especially true with the presence of e-commerce platforms that offer the following features to devise a successful online grocery store:
· A multilingual online store to reach global markets
· Faster and frictionless checkout system with multi-currency payments
· Best payment gateways at ZERO additional cost
· Discounted ecommerce logistics with wide coverage
Tips to grow your online vegetable store
1) Create a brand presence
Post fliers and business cards on bulletin boards or as newspaper advertisements. Contact restaurants and caterers and sell fresh produce on a weekly or semi-weekly basis. Conduct short seminars on organic farming, nutrition, or the value of “green” living at local libraries, schools, or events. Design exciting packaging like delivery boxes or packets to lure customers.
2) Get associated with other e-commerce giants
A lot of e-commerce giants like Amazon, Kisan mandi, big basket, etc. are offering farmers an opportunity to widen their business. Getting associated with big players in the market will widen your customer base. Also enrolling for e-Nam has proven profitable to a lot of farmers, where e-NAM is a pan-India electronic trading portal that networks the existing APMC mandis to create a unified national market for agricultural commodities. The first privilege offered by e-name is the “FPO option” which allows farmer producer organizations to trade on the app from their collection centers. The second privilege is called the “warehouse module” that allows farmers to sell their products stored in registered warehouses. Take advantage of these benefits offered by these big platforms.
3) Use the power of social media
The most convenient option to market your vegetables or your name can be your social media platforms like Facebook, Instagram, or Whatsapp. You can also make use of other internet tools and social media like listing your business on Google Maps. Invite your customers to submit reviews on Yelp. As your digital footprint grows, your business becomes easier and easier to find online.
4) Market your product on other platforms
Buy a booth at weekly or daily farmers’ markets or flea markets. Find a new customer base in such events and get an opportunity to impress new customers with your product. Post fliers and business cards on bulletin boards or as newspaper advertisements. Contact restaurants and caterers and sell fresh produce on a weekly or semi-weekly basis. Talking to your customers on such occasions builds connection and trust and can increase sales.
5) Crack deals in a smarter way
Offer a box of produce for a consistent price on a weekly basis, and market to busy families and singles. Give your customers a way to experience using your products and services. Use a website to take orders and list the week’s produce content with exciting offers. Allure your customers with marketing ads like ‘Never before this exotic vegetable was sold in your city’. Generate excitement among the audience.