Pre-Diwali Sales Preparations by eCommerce During Covid-19

 The festive season is around the corner and every e-commerce marketplace is gearing up for a boost in sales. Strategies, cash backs, discounts, exchange offers, and more exciting deals are popping up every day on news channels to lure the customers. These offers are also about saving time and money. While this pandemic situation has made life difficult for all to go out and shop with a carefree attitude, these e-commerce platforms are at an advantage to double their sales and more businesses are creating e-commerce shopping portals this year. That makes shopping online the new normal for millions of people now. According to the internet research firm Redseer Consulting and Unicommerce, shoppers from Tier-II and Tier-III cities and regions will be the top contributors to online sales during this year’s festive season. This is estimated to sales of $7 Billion in 2020, a jump of 75 percent compared to a year ago. 

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Festive Season – A Winner in E-commerce

Along with a spike in sales, sellers can expect the following with the festive season sale events:

·        Increased visibility for products

·        Liquidation of slow-moving/old season stock

·        Introduction of a new range

·        Better ROI on ad campaigns

·        Higher sales volume = More products = Lower production cost

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Check out the strategies all the e-commerce giants have implemented for the festive season: 


Flipkart: 10% Instant Discount on SBI Cards.

Amazon: Never-before discounts on Apple products is a great deal to customers. Amazon is also offering a 10 percent instant bank discount on HDFC Bank debit and credit cards.

Smart Programmes

Amazon: More than 20,000 offline retailers, kiranas, and local shops from the ‘Local Shops on Amazon’ program will participate in the Great Indian Festival for the first time, selling various items like daily essentials, large appliances, and home decor products.

Snapdeal: Snapdeal is also introducing the ‘Diwali@Home’ range that includes smart solutions for making snacks, savories, and sweets at home. Additional attention is being given to lights, decor, fragrances, and furnishings. The platform will also launch themed e-stores for occasions including Navratri, Karva Chauth, Dhanteras, among others, to ease festive shopping.

Flipkart: Flipkart is offering big discounts on newly introduced categories like “work from home” for products largely related to office activities like laptops, chargers, small furniture, etc.


Flipkart: Walmart-owned Flipkart announced its partnership with Max Fashion, a move that will help the eCommerce major offer an expanded portfolio of apparel and accessories to customers ahead of the festive season. Google Pixel products and accessories will be exclusively available on Flipkart during the Big Billion Days sale. Flipkart has also partnered with Nokia to make a wide range of smart TVs available during the BBD sale.

New Associations

Amazon: This year’s Amazon’s sale will see participation from lakhs of small and medium businesses, with the event showcasing over four crore products from 20,000 local shops across 100 cities.

Snapdeal: It added over 10,000 sellers in the last three months to increase its inventory of value-priced merchandise. The homegrown marketplace had added over 5,000 manufacturer-sellers on its platform so far this year, most of them in the September quarter.

Influencer Marketing

Myntra: Over 45 celebrities and 80+ influencers have been engaged to harness the reach of Myntra Studio and social media platforms to drive customer engagement, it said in a release.

Faster Delivery

Myntra: Myntra has integrated over 1,000 stores from close to 100 brands on its platform so far, to ensure that customers get their orders delivered to their doorstep in the shortest possible time.

Snapdeal: Snapdeal allows manufacturer-sellers to ship directly to buyers, circumventing warehouses and solving for stocks which get stuck with online platforms

Product Launches

Amazon: Amazon’s newly launched echo products including the Echo Dot, Echo Dot with clock, Amazon Echo, the Fire TV Stick, and Fire TV Stick Lite with Alexa Voice Remote Lite will be exclusively available on Amazon and will go on sale during the Great Indian Festival. OnePlus is all set to unveil its next premium smartphone, the OnePlus 8T, in India on October 14. The smartphone will be exclusively available on Amazon and will be sold during the Amazon Great Indian Festival sale.

Payment Options

Amazon: Amazon is offering no-cost EMI on debit and credit cards, and payments via Bajaj FinServ. Additionally, the e-retailer is offering exchange offers and other exciting offers on payments made via various credit and debit cards.

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