E-commerce Giants are Ready for Diwali Sale!

Indians follow traditions religiously and keep their heritage sacred. The most beautiful of all Indian festivals is Diwali and it’s rooted deep in the heart of Indians to celebrate this festival in an extravagant way and purchase the best for their families. This sentimental value of celebrating Indian festivities has been understood by the world, including e-commerce giants. E-commerce giants from all over the world host their flagship products in the Diwali season, India being a potential market.

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Indians are ready too!

Indians are ready to do their annual shopping during Diwali. Considering the never-ending Covid-19 situation, over 60% of Indians in a recent survey said they would prefer some form of contactless shopping over physical stores according to a survey by community-led social media platform LocalCircles. This festive season, the sellers and manufacturers from Tier-II and Tier-II cities are getting associated with e-commerce giants for the sale of their products. 

Big Billion Season for the E-commerce Giants

The financial estimate is in sharp contrast to the prevailing scenario in the country, with every other industry blaming slowdown for affecting businesses. Diwali brings with it a reign of recovery with a 60% increase in business. 

According to RedSeer Consulting, almost 32 million users are expected to buy from the e-commerce firms during the upcoming mega Diwali sale. The firm claims the period will see users make 75 million transactions this year, against over 45 million in the last. Almost 32 million users are expected to buy from the e-commerce firms during the upcoming mega Diwali sale, RedSeer Consulting has said. The firm claims the period will see users make 75 million transactions this year, against over 45 million in the last. The market is clearly ready to grow this festive season which has been great news for all. 

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Preparations by US Market

US e-commerce giants want to create enormous value to India in terms of boosting economic activity, supporting local manufacturing, Indian handicrafts and creating lakhs of new jobs directly and indirectly in line with the vision of Hon’ble PM Modi. New eCommerce foreign investment rules that took effect in India from February were designed to protect India traders by putting an end to heavy online discounting and create a level playing field. 

Head of Amazon India, Amit Agarwal, announced that Amazon has extended its handling capacity by 100% to ensure that “two Amazons” serve customer needs this year. The e-tailer doubled storage and logistics capacity to 13 million cubic feet and doubled its resellers to 2.2 lakhs.

Over the last three years, logistics giants like DHL, e-commerce leaders like Amazon and even private equity firms like Warburg Pincus have committed to roll out over $1 billion in consolidated investments to fund India’s logistics sector. Tech-enabled solutions, an integral component of this development, have further automated and advanced supply chain visibility through machine learning algorithms and predictive analytics. Resource planning and management is no longer a game of estimation and 11th-hour life hacks, targeted data can scientifically identify location-based demand to forecast key operational metrics including warehousing requirements and transportation schedules. E-commerce giants like Amazon, eBay is offering the following for this festive season:

• Discounts
• Smart Programmes Implementation
• New Partnerships
•  New Associations with sellers, vendors, and manufacturers
• Influencer Marketing 
• Faster Delivery Service
• New Product Launches
• Flexible Payment Options

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